Rexam Make Up was selected to manufacture the sophisticated, glamorous airtight bottle and cop used by Avon for its launch of Avon CleaWhite Supreme throughout China and Japan.

This new skincare line from Avon is positioned to capitalize upon the accelerating appeal of skin whiteners among Asian women. The line includes a variety of products, including the whitening gel cream. The challenge for Rexam Make Up, a business unit of Rexam Personal Care Division, was to create high-end packaging with a custom look that communicates the notion of skin that is healthy, translucent and porcelain-like – and provides an airtight environment that preserves product integrity.

Avon, the iconic global brand and world leader in lipsticks, fragrances and anti-aging skincare products, boasts a 120-year heritage of innovative, first-to-market products.

Rexam Make Up’s dedicated Avon launch team was entrusted with oversight of all sales, research and development, quality control and production functions. The team effort resulted in a sensuously designed, two-part, injection-molded PCTA bottle made at Rexam Plastic Metallizing Technologies (Shanghai) Co., Ltd. The two-piece cap is crafted from polypropylene (inner cap) and ABS (outer cap).

For optimal end-user appeal, both bottle and cap are completely UV clear-pearled for a look of total translucence. The airtight product environment was optimized by fitting the two-piece cap with a silicon liner and through sonic welding of shoulder and bottle.