The relaunch is designed to deliver a subtle but consistent message across Florena’s products, with the emphasis of the packaging being on their natural ingredients such as olive oil, aloe vera and apricot stone oil. Each product line has its own colour styling, making it easy for the consumer to recognise it on the shelves.

The bottles from RPC Kutenholz are being used for a range of shower gels and bubble baths, launched under the theme “Zeit für mich” (“Time for me”). These products are complemented by hand creams and a specially developed hand soap which fits perfectly into the typical Florena design.

The bottles are made of highly transparent PP and PET and have been developed by the Product Development Department of RPC Kutenholz in close cooperation with Florena Cosmetic. The products have already been launched into the market with great success.