At the show for the first time, the company will showcase its Innobook, a global database for the creation of innovative packaging solutions, Merchandising Wizard merchandising unit design system and its commitment to environmental issues and recycling.
Innobook Drawing on the expertise of 350 Smurfit Kappa packaging designers in 31 countries, Innobook uses the imagination of all design departments within the Smurfit Kappa group to show the newest and most innovative packaging designs and practical RRP units available. Innobook is constantly evolving: it contains images of thousands of packs, is constantly updated with new designs.

It shows brand owners the most creative and practical RRP options for their products so that the right brief can be agreed – and quickly.
Adrian Bird, Sales and Marketing Director said: “By using Innobook, our customers can see Smurfit Kappa’s most innovative and practical designs for each product in one place and identify their favourite functions and features. This creates a detailed brief for our designers, who can then use that information to design the perfect RRP for their product in just a few days.”
Innobook will be on show at easyFairs and visitors can book sessions to configure their perfect packaging with Smurfit Kappa consultants on the stand.

Merchandising wizard Smurfit Kappa has created the Merchandising Wizard, a tool which simplifies specifying merchandising units by helping customers choose the right components for each unit. The Merchandising Wizard leads to units that protect products and present them in the attractive way compatible all systems used by the major retailers without adding unnecessary cost.
Increasingly, retailers are asking for products to be supplied in merchandising units because they help to drive sales of high volume, fast selling products by maximising the availability of stock at all times by speeding up the logistic throughput from back of store to front of store.
Many suppliers are confused about merchandising units, and are concerned that they may reduce the impact of product at the point of purchase while also adding a significant cost and supply chain complications to their business.
Smurfit Kappa merchandising unit specialist Phil Husband , who will be on hand at easyFairs to explain the systems, said: “Merchandising units can increase a product’s impact and availability at the point of purchase. Our Merchandising Wizard can help achieve this – first time.”

Environment Every year, Smurfit Kappa collects and recycles more paper-based packaging as it produces – proving itself as a truly sustainable organisation. Smurfit Kappa Recycling works with waste management organisations, commercial businesses and local authorities to drive up recycling rates for paper-based businesses.
In the UK, corrugated cardboard has an 84% recycling rate – the highest recycling rate of any packaging material. Once used in store, corrugated packs such as retail ready packaging, merchandising units and other types of secondary packaging are baled and sent to recycling plants – where they can be used in packaging again. This truly closed recycling ‘loop’ means that an old box can be remade into a new one within two weeks. Where recycling facilities are not available, corrugated boxes can be composted as they are biodegradable.
Smurfit Kappa has one of the most established and knowledgeable recycling operations in the UK and so has the expertise to provide the most effective solution for each business. Smurfit Kappa Recycling’s environment specialists will be at easyFairs to showcase ways of handling waste management processes efficiently and sustainably.

Smurfit Kappa UK is one of the country's leading manufacturers of corrugated packaging, providing paper-based solutions in every conceivable size, shape, finish and strength. With a national network of facilities, our highly integrated business is structured to suit a diverse range of products and market sectors. Whatever the packaging brief, Smurfit Kappa delivers innovative and cost effective packaging solutions.