This new creation was announced by Jeffrey Hayet, World Wide Packaging Vice President of Global Sales.
World Wide Packaging utilized TPE, a copolymer that offers the advantages of both plastic and rubber, to create a soft, flexible applicator tip.

The applicator tip is injection molded on to the extruded tube sleeve, making it far superior to applicators that are merely inserted. The tubes are available in 16mm and 19mm sizes.

“What makes this tube unique is that, unlike many cosmetic tubes, the slanted applicator tip has a pliable, rubbery texture,” Mr. Hayet said.

“This is an important feature that makes it ideal for applications to the delicate under-eye area and also gives users greater control for cleaner and more precise applications of lip gloss.”