To create new shimmering highlights on the lipstick’s tube, Rexam, Dior’s regular partner for the entire Dior Addict range, once again rose to the challenge demonstrating all its expertise in surface treatment.

For its new lipstick, Dior offers a high quality effect playing on transparency, shine and the effects of changing colours.

Rexam Make Up’s objective was to create a surface treatment over the whole cap and produce it on an industrial scale.

To meet this challenge, Rexam Make Up called upon the expertise of its Rexam Simandre site in Burgundy, choosing Opalis, the name of a surface treatment developed with Dior. Using a painstaking process of metal spraying over the whole surface, the tube reflects light like a fine gemstone, sparkling with shine, transparency and complex colour.

With “Dior Addict High Shine,” all the aesthetic finishes which have made the “Dior Addict High Colour” lipstick a success are also found:

Thanks to this innovation, the Dior Addict range will continue to please, surprise and impress consumers all over the world.

Once again, Rexam Make Up has proven its technical expertise and strengthened its continued its partnership with this renowned customer and its Dior Addict range.