In 2007 the number of eye contour product launches boomed on the increasingly upscale selective care market. For the first time Valois’ Beauty & Home division, wanting to keep pace with the brand’s growth, is offering a cosmetics pump exclusively designed for local eye and lip contour treatments: Evollux Eyes & Lips.

Two words sum up this new breakthrough's innovativeness: micro-dose and maxi-precision.

Evolux Eyes & Lips features a high-precision tip that dispenses 70 pl doses, ideal for highly targeted applications. But Evolux Eyes & Lips offers much more than that, they offer absolute respect for the most fragile formulas - the pump and its Alpha motor by Pfeiffer never come into contact with the cosmetic product. Many impeccable finishes can be offered - a metal or plastic pump, gold/silver metal or PP caps that come in versions for every style and market, whilst maintaining the practical properties needed for such products.

The pump, which is to be assembled on low-content (15, 20 or 30 ml), glass or plastic bottles, will be available in late 2008.

Valois Deutschland will exhibit at Cosmetic Business in Germany this week hall 2, C 13