As always, Seaquist Closures has been listening carefully to the needs of customers and consumers alike, recently responding to the growing need for direct-to-skin applicators by developing the Pinpoint™ actuator.

Pinpoint™ is a new dispensing closure for tubes that combines precision with cleanliness, dispensing the product from a conical-shaped silicone valve. The soft-touch valve allows consumers to gently apply product directly to a specific area —such as the eye zone—without touching the product with her fingers. As soon as the consumer stops squeezing the tube, the product flow cuts-off precisely to keep the package hygienically clean at all times. The closure (which is made of polypropylene) has a 19mm diameter and is ideal for smaller volume tubes. A sleek overcap protects the applicator tip and can be customised with either elegant metal shrouds or foil blocking.

Sarah De La Mare, European Marketing Manager for Seaquist Closures, believes that Pinpoint™’s accuracy and soft-touch tip make it well suited for the eye and lip area, as well as skin-specific treatments. In addition, the closure offers beauty companies a means to differentiate their products by combining the convenience of user-friendly tubes with a more sophisticated yet easy-to-use applicator.

German brand owner, Dr. Scheller Cosmetics AG, has been one of the first to recognise the closures' unique high quality and aesthetic appeal, using the Pinpoint applicator on a 10ml tube from Cebal Tubes Europe for their MANHATTAN CLEARFACE SOS Pickel Stopp acne treatment. According to Ulrike Authaler, Product Manager for MANHATTAN CLEARFACE, Dr. Scheller Cosmetics AG is offering the consumer both product and packaging innovation in order to differentiate the brand from the competition. The extremely precise applicator ensures that the cream is used hygienically. To ensure that the consumer recognises the product and package benefits before purchase, Dr. Scheller Cosmetics AG has included an illustration and description of the new Pinpoint™ closure on the carton box.