| HCT Packaging |
HCT Packaging has worked with Bourjois to create a slim-lined, flat, compact case affording the consumer a light and portable option for their eye shadow.Who needs to stretch themselves thin when they have the Ombre Stretch Eye Shadow from Bourjois Paris? The choices are plentiful, with ten colour options from which to choose. Keeping with Bourjois’ tradition of matching products to their cases, each compact’s shell represents the shade within.
The secret to the shadow is the nylon micro spheres that “stretch” over the eyelids to give an intense color and excellent coverage. HCT Packaging worked with Bourjois to create a slim-lined, flat, compact case affording the consumer a light and portable option for her eye shadow. The dimensions of the product are: 8cm x 3cm x 1cm. By making the packaging so lean, HCT has given the consumer the opportunity to carry more than one case. In addition they have provided the option to layer colour creating a much more dramatic makeup effect.
The lid of the case features the hot-stamped silhouette of a sexy woman posing in pink. The case is fashioned from SAN with a pearlized effect and is composed of five pieces: the lid, the base, the platform, the glass mirror and the pushbutton to open the compact.
This exciting new product hits the market in May 2008 and will surely be another top-seller. Bourjois has yet again chosen HCT to create their newest product, because they understand how important quality is when it comes to packaging. As a leading brand since the 1860’s, Bourjois appreciates the importance of longevity. Their relationship with HCT continues to grow after many years of productive and successful partnering.
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