This system, with global coverage, can help to verify the authenticity of a product. Each unit is given its own unique alpha-numeric character identification code which can be checked, via a standard mobile phone text message, against a secure database.

A consumer registering the code for the first time will receive confirmation by a return text message. However, if the code has already been registered or is not recorded on the database, an instant text message will alert the user.

The Pro-tex® system can be applied to the packaging of all consumer products including cartons, labels, leaflets and plastic containers. Pro-tex® ensures each unique code number is securely generated through a closed-loop system operated by Chesapeake. The system is multi-lingual and can intelligently adjust language and message content of the reply according to the inbound message received.

Pro-tex® is ideal for a wide range of market applications especially where goods are prone to counterfeiting such as high value luxury items, healthcare products, alcoholic drinks and cosmetics.

Carol Hammond, Chesapeake’s Head of R&D, explains, “The Pro-tex® system is simple to use and helps the user to verify if a product is genuine. The database system also offers the manufacturer the ability to track products and build information on a product’s distribution, life-cycle and use as well as other valuable market data. The manufacturer can also alert the consumer via a SMS text message to product changes or pass on other relevant information thereby becoming a valuable marketing tool.”