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Rexam creates the mini version of the “Kiss Kiss” Lipstick for Guerlain

Rexam creates the mini version of the “Kiss Kiss” Lipstick for GuerlainHighly elegant travel packaging. Rexam has designed a miniature version of Kiss Kiss for Guerlain, intended for sale in travel retail outlets.

The stack of cubes conceived by the renowned designer Hervé Van Der Straten and the highly polished, gilded metallic aspect, infinitely smooth to the touch, are once again incorporated in this latest, reduced size version of this jewel-like talisman.

Since its first edition in 2005, Guerlain has selected Rexam to manufacture special editions of its “Kiss Kiss” lipstick. This fruitful partnership includes variations of Kiss Kiss with a finish in yellow or white, and limited editions for Christmas 2006 and 2007.

For Rexam Make Up, the technical challenge for this mini version was to recreate this impression of manual, handcrafting on a small-sized product. This painstaking finish was made possible through development of high precision moulds. Ultra-precise injection moulding made it possible to create invisible parting lines and manage the different thicknesses of the tube, particularly in the logo engraving, the hammered finish of the base and the grooves in the cubes. Each face of the lipstick is different.

“Precious, opulent, sensual and enigmatic”, the poetry of this design is the result of a skilful blend of techniques, material and expertise: injection moulding of the base and cap in ABS, hammered impression of the finish, die sinking of the double G on the top of the cap and engraving of the “Guerlain” name in English on the bottom of the base along with the gold metal spraying and assembly of the different components.

The elegant result will appeal to all fans of “Kiss Kiss” by Guerlain, a mini version consumers will want to take with them on all their travels.

Contact the packaging supplier for more information ...