Therefore, premium packaging was essential for the new launch of Cellulite +Aktiv Gel to meet consumers' high expectations of convenience and quality. Kathrin Mederake, purchasing manager, was convinced by the attractiveness of the closure solution from Seaquist Closures: "The Camélia Jar Lid gives the whole package a modern and fresh appeal. Thus, the product stands out on the shelves."

Camélia is a dispensing jar lid closure with an elegant and timeless design which offers the same convenience as a normal Snap Top®. Conventional screw-off closure systems require two hands to open, accessing the product inside is often awkward and the package becomes easily contaminated with product.

Camélia, however, is easily usable with just one hand, and so remains clean. The active hinge ensures the lid opens fully to allow easy access to the product inside while an optional liner between the closure and jar provides transport security.

Two integral sealing systems: a patented Wiper Seal between closure body and lid and Crab Claw between closure and jar offer additional security.

The Camélia jar closure offers consumers the convenience of use and the protection they expect for quality cosmetic products.
Seaquist Closures is a world leading supplier of dispensing closures and systems to the Food & Beverage and Personal Care & Household markets.With an annual turnover in excess of $440 million, Seaquist Closures combines the creative spirit of 3,000 employees to manufacture over 10 billion closures each year in 14 plants around the world.

The company is committed to using leading edge technology for the sustainable development of high quality, innovative dispensing solutions for a wide variety of custom and standard applications. Seaquist Closures is a wholly owned subsidiary of AptarGroup, Inc., a New York Stock Exchange listed company (NYSE:ATR).