World-Class educational forum offers the latest trends, tools, and tips for the beauty & personal care industry

(New York, NY, August 2008) – Building or enhancing a brand are key strategies for those involved in beauty and personal care product development and the Marketing Conference Program at HBA Global Expo (www.hbaexpo.com) will offer the latest information and insight to help industry executives stay ahead of the curve.

HBA is the largest product development event for the cosmetics, fragrance, personal care and well-being industries, and will take place September 9, 10, 11, 2008 at the Jacob K. Javits Convention Center in New York.   To receive a complimentary Exhibits Only Pass to HBA,  register on-line at www.hbaexpo.com and use priority code: WWP8.

The HBA Conference Program is organized into three distinct segments—marketing, technical and naturals—each focusing on a specific element within the overall personal care, fragrance, well-being and cosmetic production cycle.  With over 200 speakers and more than 50 sessions to choose from, brand managers, product development executives, marketing professionals and entrepreneurs attending the HBA Global Expo & Educational Conference will have the most comprehensive educational program to further their knowledge base.   

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To register click here and visit http://www.hbaexpo.com