REXAM will be presenting a creative vision of beverage can innovation in a specially designed, interactive innovation show at this years Brau exhibition in Nuremberg, Germany.

By invitation only, REXAM’s ‘Shaping the Future’ show will demonstrate to customers its commitment to meet the needs of today’s consumers using the latest in production technology and analysis of growing consumer and market trends. 

The show will focus on four consumer life stages, from teenagers to the over 50’s, and demonstrate how REXAM’s innovations can help brands to target them more accurately. Visitors will be encouraged to ask questions and interact by handling the cans and drinking from them.

Amongst the new products on display will be the worlds first 5 colours printed end which REXAM has just produced for UK based Energizer Brands Ltd for its energy drink “Attitude”.

As well as printed ends, visitors to REXAM’s ‘Shaping the Future’ show can expect to see the much anticipated Cap Can, REXAM’s latest designs in 360° embossing, the 1 litre “King Can”, the FUSION aluminium bottle and a selection of cans specially designed for the wine industry.

Ann Bonner, Marketing Manager for REXAM, will be hosting the Show throughout Brau, she comments: “After the success of our innovation show at Brau two years ago, we wanted to create a working exhibition that was even bigger and better. 

“This is the perfect platform for us to demonstrate to our customers that we are wholly committed to providing them with new and exciting ideas for their products in a competitive market. And as one of the world’s leading consumer packaging companies, we feel it’s important to give our customers first hand insight in a creative and vibrant environment.”

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