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Wine for the new markets with Boxal’s Alu bottle.

In response to the appearance and popularity of New World products and to the needs of consumers from growing markets such as the US, wine producers are looking for new innovations which will allow them to seduce new customers and respond to new tasting trends.

Producers are continually looking to make necessary improvements in quality in diverse ways such as the simplification of denominations, design etiquette and more recently the appearance of the product, bottles can now be made of a variety of materials other than the traditional glass wine bottle.

For the most innovative a new packaging is beginning to impose itself, Boxal’s aluminum bottle. The packaging perfectly preserves and protects the wine, notably from light. As well, the aluminum material the endless design possibilities for the surface of the bottle. This bottle offers a wide variety of shape options which allow a refined customization without having to interfere with the design of the bottle as is the case with cartons made of complex materials.

In France, the Bordeaux wine, Lubie has already successfully launched several wines packaged in this way (25cl bottles). The target markets are young adults, leisure, an alternative to the classical drinks consumed in bars, in nightclubs and also during travel. After launching in France Lubie is now developing a new range of three bottles (red, rose and white) in 18.7cl in line with American guidelines to seduce this market eager for the latest innovations.

Other producers, in France and worldwide, have in turn chosen the Boxal aluminum bottle amongst those:

For the food, cosmetic and pharmaceutical markets Boxal have a production capacity of nearly 900million packaging units.

Boxal is a division of the EXAL group focused on creativity and innovation. A world leader in aluminum bottles and aerosols EXAL has more than 1000 partners and has manufacturing plants in Europe and North and South America.