Lise Watier Cosmétiques, an established leader of the Canadian beauty industry renowned for fresh, daring, innovative products sold in the world’s finest retailers, has selected Rexam fragrance pumps and invisible dip-tube for the launch of its newest fragrance, Désirable.

In addition to its sophisticated profile, the high-performance SLPP is chosen by discerning customers around the world for its excellent pre-compression, which allows subtle and accurate spraying, as well as for its neutrality. The invisible dip-tube combines high-function with beauty. It is virtually undetectable to the naked eye, and, importantly for perfume customers, transparence puts the consumer focus upon the fragrance.

“Our line delivers international fashion flair, with sleek, modern originality,” said Vanessa Gerold, Project Development Director, Lise Watier Cosmétiques. “Rexam’s SLPP pump and invisible dip-tube provide the distinctive profile and look that communicates our brand essence.”

Désirable is a significant new launch for Lise Watier, according to Gerold. In addition to select retail accounts in the U.S., the brand is sold in retailers from Moscow to Mexico. The company offers more than 350 prestige make up, fragrance and skincare products.