World Wide Packaging Inc., a leading provider of cosmetic packaging components and tubes, recently designed a lip gloss jar and contoured applicator for Sally Hansen’s Comfort Shine Lip Glaze product.

World Wide Packaging created the applicator with TPE resin to give it a flexible, rubbery texture, but it is also available with or without a nylon flock texture. Unlike most applicators that are angled with a straight surface, the Comfort Shine applicator has a curved surface. This makes the application of lip gloss more comfortable and easy to use. The sides of the applicator have special grooves which were designed to enhance its flexibility.

The lip gloss jar also features a snap on membrane to hold the applicator in an upright position and is flexible enough to enable users to reach all the product in the jar.