The basis of “Air New” technology is the innovative valve system of the dispenser, which ensures quick priming and consistent output. When combined with the attractive appearance and consumer convenience of the dispenser itself, the pack as a whole provides a strong brand image both aesthetically and functionally.

The Total Effects range of premium skin care products, formulated to help fight the seven signs of aging, has been one of the most successful new product introductions for the P&G Skin Care Group. During the past four years, RPC Wiko at Pulheim has manufactured and RPC Wiko-USA has supplied “Air New” Magic F Dispensers to P&G in nearly two dozen different versions.

For the Regenerist product, P&G and RPC Bramlage-Wiko cluster’s leading development team together with Wiko- USA collaborated to engineer a dispensing system that would capture the superior performance of the “Air New” pumping system in conjunction with the centre dispensing convenience of the Magic C Dispenser.

With the support of Wiko’s creative engineering team, P&G was able to achieve its goal cost-effectively, by utilising a significant portion of the tooling and assembly equipment previously purchased for the Total Effects dispenser.

“The Regenerist dispenser, the latest development in “Air New” pumping technology, is much like Procter & Gamble’s product - youthful and designed to stand the test of time.” comments Mark Zolty, President of RPC Bramlage-Wiko USA.

RPC Wiko’s “Air New” technology is used for both Olay Total Effects and Olay Regenerist.