 | Gerresheimer |
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Mobile fragrance, Adidas 3 in the mobile-phone look: a gentle squeeze is all that's needed
Imagine you are holding your mobile phone in your hand and squeeze it lovingly - that's all it takes to set it off. This is the functional principle underlying the new Coty perfume Adidas 3
This charming fragrance is being marketed under the label of the successful sports goods brand in a ladies' and men's version.
For this sporty double the designers have enveloped a glass flacon almost completely in a plastic capsule which neatly fits in the hand.
Only a magical glass triangle on the hip of the flacon is left free: initially an eye-catcher - then the trigger for an astonishing 'mobile' fragrance experience.
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