Impress’s research centre has developed a post-print forming method especially suited to small production runs. The group was then able to offer ICI and Hammerite a new, exceptionally innovative pack.

The pack has received numerous accolades: the gold award ‘Can of the Year’ (Cannex), gold award for innovation and silver award for functionality (MPMA).

Holding 650 ml of paint, the can’s shape is both curved in the middle and asymmetrical. Horizontal grooves run across half the pack, offering a natural fingerhold. They guarantee excellent grip and unrivalled ease of use for decorators.

Gone is the fear of the paint pot slipping out of their hands! ICI and Hammerite are assured a product which is exceptionally attractive to consumers, and which endorses their paint’s top-of-range status.