 | Impress Group |
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The Appel Exquisit printed can with a printed Easy Peel® closure
The Easy Peel® end gives a practical, easy way to open the container without splash. Flexo printing technology, developed by Impress, has been used for one of the very first times for a sterilised, multi-colour package.
Launched in Germany in the second half of 2003, the peelable lid and high quality printing give the Appel Exquisit product striking shelf presence.
The tab for the peelable lid is printed in red to stand out on the shelf and highlight the ‘easy open’ nature of the pack.
It also prompts the association with familiar packaging more usually found in the chilled cabinet and is yet another innovation from Impress to continue to develop and enhance the appeal of metal packaging.
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