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 Packaging innovations

As fine as silk and velvet

As fine as silk and velvet
Avon's Anew Retroactive+ comes in a slim, aristocratic look from Gerresheimer Glas:

As fine as silk and velvet, clear line, beautiful details and a delicate turquoise shell.


From the rounded cross-section at the shoulder down to the narrower oval base a gentle curve gives it a sympathetic charm.

The front view displays a delicate convex curvature on both sides - sufficiently moderated to avoid disturbing the slim silhouette in the slightest way.

At the top the glass body merges seamlessly into the plastic cap: only a fine silver-.coloured ring separates the two materials visually from each other.

The silver is found again in the prominent printing on the glass: dropped on the vertical, the brand name Anew is read on the horizontal together with the wording in deep green.

Added to this are the special effects of the high-quality, slightly-transparent colour-coating on the clear glass. Its subtly lustrous surface suggests a combination of silk and velvet.

Contact the packaging supplier for more information ...