The SqueezMe! concept features a simple and effective twist-and-tear opening device designed to meet the growing demand for consumer convenience. After opening, the product can be easily squeezed out in a way which avoids spilling or greasy fingers.

The distinctive shape of the pack is enhanced by double-sided printing, which highlights the famous logo and colours of Heinz products such as Tomato Ketchup and Brown Sauce.

Heinz required a material that would allow a high-quality print finish without compromising on the products’ shelf-life and the performance of its continuous band form-fill-seal machinery. Close development with RPC Cobelplast revealed that the use of a high-barrier co-extruded PS/EVOH/PE as the basic structure could deliver the best combination of these qualities.