Developed in co-operation with German meat manufacturers Cuxfleisch Busse and Halberstädter Würstchen- & Konservenfabrik, the pack is bringing added value to ready meals made from Currywurst, the traditional German curried sausage.

The unusual design of the tray features a secondary, inverted compartment inside the main section. Accessed from the underside, it allows a fork and a curry powder sachet to be stored inside the pack without affecting the overall on-shelf appearance.

The compartment is sealed with an adhesive label with a handy opening tab, allowing the consumer to remove the fork and sachet before placing the tray in the microwave. The thermoformed PP tray is sealed with an attractive full-colour printed film sheet for maximum product freshness and on-shelf appeal in the chill cabinet.