“Helping Our Customers Sell More” was beard in mind when @ttract! was developed. The intention was to achieve a breakthrough in the uniform impact of egg packaging. The introduction of @ttract! has been preceded by a dynamic process of research and development, benchmarking and industrial design. Signals picked up by international surveys of trends in consumer perception were studied keenly and the wishes of packers and retailers were listened to closely.

Superior six-pack with maximum flexibility
The result is special. The design of @ttract! is functional and futuristic. The molded fiber six-pack is stylish and has high quality appearance through its superior finish. The cartons are supplied in 21 commercial shades that anticipate current trends. But perhaps the most innovative feature is that the six-pack can carry text and images on all sides, as a result of a revolutionary 3D labelling technique. This provides retailers with a strong tool that enables them to respond flexibly to topical themes and to the need for campaign-driven presentation.

Towards improved valued-added
An essential part of the launch is the complementary website where current and potential customers can experiment with designing their own egg cartons. You can visit the site in www.huhtamaki-attract.com. An ingenious 3D configuration enables customers to combine their own designs with a range of colourings and thus to experience the impact of @ttract!. The international website is strikingly user-friendly and shows customers the way towards improved value-added, with the assistance of innovative packaging and presentation techniques.