The pack is suitable for a range of applications and has already been selected by several brands in the L’Oréal group – Garnier’s Obao deodorant and cellulite prevention product Body Tonic, and La SCAD’s Bien Etre deodorant.

L’Oréal’s brief demanded an ergonomic, convenient application, a distinctive shape for enhanced on-shelf appeal, and ease of filling. RPC Bramlage developed the pack in close co-operation with L’Oréal to ensure that these requirements were met.

The 50ml pack consists of three components – body, overcap and ball. The body, which is fitted with an integral fitment, is injection blow moulded in either coloured, transparent or white opaque PP depending on the brand and application. The large injection-moulded overcap complements the overall appearance by providing a large area for labelling.

“The new roll-on continues our successful working relationship with L’Oréal and we are pleased to have contributed to the pack’s high-quality functionality and appearance,” comments Josef Hilgefort, General Sales Manager at RPC Bramlage.