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Product + Packaging = Impact
RPC Dairy Packaging and RPC Bebo Nederland have developed an attractive container for Friesche Vlag’s new product, Yoghurt + Juice, which proves the enormous impact that can be achieved from an apparently simple print.
Friesche Vlag, the Netherlands’ leading manufacturer of dairy products, has created the innovative Yoghurt + Juice concept to offer a fun eating experience in the dairy desserts market. The two products have been combined in such a way that they are not fully mixed, allowing the consumer to see – and taste – both the yoghurt and the juice individually.
Developed in conjunction with Friesche Vlag, the 500ml yoghurt pot is thermoformed in polypropylene and features an attractive tapered shape.
To enhance its on-shelf impact, the container is decorated with a colourful print that demonstrates the vivid colours and intricate graphics that can be reproduced using RPC Dairy Packaging’s advanced printing processes. Retailing in Dutch supermarkets, two flavours of Yoghurt + Juice are currently available – Mango and Strawberry.