Giorgi’s new Fix Out shampoo features a conical push-pull closure brightly decorated in the brand’s trademark hues of blue and yellow. The vibrant colours and creative shape of the closure reinforce the brand’s fresh, modern and innovative image. The closure caps a rocket-shaped pack, creating a bold design that appeals to the targeted Spanish youth market.

“We felt Crown’s conical dispensing closure was the perfect choice for making our new product stand out while reinforcing our creative brand image,” said the Marketing Manager at Giorgi. “We selected the closure first and designed the bottle around it to highlight and complement the closure’s unique aesthetic properties.”

In Spain’s competitive personal care market, Giorgi has built an easily-recognisable brand identity with its trademark blue and yellow colour scheme and bold graphics. The introduction of Giorgi’s Fix Out Shampoo with a closure from Crown Zeller reinforces Giorgi’s modern brand image and positions the company as an industry innovator.

Specially formulated for use by consumers who regularly apply gel to their hair, Giorgi’s Fix Out Shampoo is the newest addition to the brand’s extensive line of personal care products which includes shampoos, conditioners, mousses, gels and hairsprays.