Crown Zeller, an affiliate of Crown Holdings, Inc. (NYSE:CCK) (Crown), announces that Spanish-based Laboratorious Vigmar has started using distinctively designed all-plastic trigger-pump closures for its Nievina brand sun cream products.

The new package marks the debut of Crown’s all-plastic trigger pump in the personal care market.

“We were drawn to the design and functionality of Crown’s trigger pump,” explained Nievina’s Marketing Manager. “As this is a personal care product, we were looking for a softer design than commonly seen on trigger pumps for household products. Crown’s trigger pump combines an attractive, elegant design with the easy dispensing that our customers demand.”

The trigger pump is brightly decorated in orange and white for Nievina’s standard sun creams and in blue and white for the brand’s waterproof line. The colorful closures reinforce Nievina’s premium brand image and create eye-catching visual appeal on store shelves.

“Leading brands like Nievina understand that product dispensing plays a key role in how consumers experience their brand,” stated Jennifer Krumm, Marketing Executive for CROWN Zeller Europe. “Stylishly designed trigger pumps offering simple and consistent product dispensing are a great way for brands to differentiate their personal care products.”

The unique, all-plastic construction of Crown’s trigger pump facilitates recycling efforts. Nievina’s new package is now available in leading consumer retail stores throughout Spain.