A few fine drops of oil mean a bath can provide real pleasure and lasting care. How the feeling of well-being is enhanced before you even put a toe into the water is shown by Beiersdorf together with the packaging specialist Gerresheimer: with the classic Creme-Ölbad and Goldenes Ölbad the star brand Nivea is introducing a new ornament for the bathroom – a glass flacon in the form of an oil drop.

Gerresheimer expects the attractive innovation to “be something of a landmark” says Burkhard Lingenberg, Director Corporate PR and Marketing for the Gerresheimer Group In many segments of the cosmetics and skincare market – including liquid bath additives – great opportunities for glass packaging as a marketing instrument have in the past have been exploited far too little. Obviously, he says: "A bath which cares for the skin offers the consumer an enjoyable additional benefit if at the same time it can be integrated in his or her environment as a tasteful accessory. This can be achieved by classically styled glass better than any other packaging material – quite apart from the benefits of its chemical resistance."

With the heavy, solidly-based flacon which is manufactured in the Gerresheimer glassPackaging Divison by its subsidiary Tettauer Glashüttenwerke, an exemplary model has been created. The clear glass ‘drop’ which displays the deep golden yellow or blue green of the contents to such unusually decorative effect is actually a shallow bottle – rounded in a wide curve on the front only so that, despite the generous silhouette, it is easy to handle and ideally suited to fit even on a narrow shelf. A small degree of asymmetry gives the gently flowing lines an attractive piquancy: the right-hand side is decorated by an indentation sweeping elegantly up to the tip of the deep-blue twist cap which follows the same contours as the glass. Light reflections complete the perfect appearance of the richly gleaming oil drop. No-one is likely to think of hiding such a treat for the eye discreetly away in the bathroom cupboard.