 | RPC Tedeco-Gizeh |
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Thermoforming with Pre-Printing Offers - All-Over Visual Impact for Brands
An attractive pre-printed decoration technique, now
available from RPC Tedeco-Gizeh Troyes, has enabled a
number of dairy and meat brands to enhance
the visual impact of their packaging.The process involves printing the sheet prior to
thermoforming, enabling the optimisation of the
printable area for all-over visual impact.
Elvir, part of the Bongrain group, has taken advantage
of this property with a pre-printed lid for its Elle & Vire extra-light
cream. The lid design features eye-catching blue edging around the
rim to create the impression of ‘lightness’ appropriate to the product.
Bongrain is now applying the pre-printed technology to other products.
RPC Tedeco-Gizeh Troyes has also produced a pre-printed lid design for pâtés and
potted meats manufacturer Luissier Bordeau Chesnel. As part of the
relaunch of the company’s speciality range, RPC has supplied an
all-black lid with glitter finish for the product, “Rillettes de Poulet
Rôti,” to complement the IML pot for a vivid on-shelf effect.