At DCA we take a practical approach to designing for the future - we do it every day. When developing medical products, drug delivery devices, transport systems, consumer electronics, packaging and a wealth of commercial and consumer products DCA are shaping the products of the future, today. It would be naive to guarantee a vision of the future, but what we can do is speak to real women about their current lives, and understand the aspirations and expectations of how they imagine this will change in 15 years time.

DCA can also understand the influences that have shaped their lives in the past, and identify the trends and drivers that will shape their daily lives in the future. By getting to know and understand the wants, needs and desires of these women and coupling this with the knowledge of emerging technologies, we can offer more targeted and evidence based product solutions for the year 2020.