The catalog provides a simple uniform interface that allows users to search quickly through products from all businesses in the Rexam group. It offers a number of ways to access information and provides sales contact details for every product category.

Commenting on the launch, Paul Martin, Group Information Management Director said: "We are committed to delivering value and to providing our customers with the latest online tools that facilitate business with Rexam. The catalogue is the most recent example of this. It is now in line with the best practice usability standards set by the re-launch of http://www.rexam.com earlier in the year."

The catalog is also available on WEBpackaging and is fully compatible with the WEBpackaging network. Changes are made to the catalog directly by Rexam marketing staff and are automatically updated on Rexam's web site and on WEBpackaging.

When The Body Shop developed a new six-component skin-care kit, the company decided to take advantage of a new tool in its arsenal: the Internet. Having learned about www.webpackaging.com from packaging trade publications, representatives at TBS decided to give the site, which features a searchable, multivendor catalog of packaging, a try.

“It was the first opportunity for us to source via the Web, as we had not had access to the Internet until recently,” said Mike Sunderland, TBS packaging manager at the time.

WEBpackaging provides contact information and an overview of product offerings for more than 1,000 global packaging suppliers.

One of Sunderland’s colleagues spent some time on the site, researching which suppliers offered containers suitable for TBS’s new Africa Spa kit. The site allows users to search broad categories, such as “plastics” or “containers,” or narrow the search down to specific topics like “jars, pots and tubs for cosmetics packaging.” Keyword and advanced searches also are available. Searches of containers return a list of containers with accompanying photos. Clicking on one calls up more detailed data. North American and European suppliers are represented fairly evenly.

After developing a short list of suppliers, Sunderland’s colleague contacted each supplier to ask for samples.

Sunderland says the information available on the site was instrumental in cutting research time. “It saved time in man hours that would have been spent going through supplier brochures, telephoning and faxing requests for samples,” he explains.

Global reach

The family of 15 to 40ml, heavy-walled PET jars with compatible closures that TBS eventually selected represented a number of different suppliers from locations around the globe. Three jars and their corresponding lids came from two New York-based companies, Nadel Industries and Moldrite Plastics. The 15ml PET bottle was sourced through a company in France, and its cap from Australia.

Although the suppliers were located through the Internet, it’s important to note that all ordering was accomplished offline via traditional means. Sunderland says his company paid for the container components with purchase orders.