The 28.400 Simplicity Snap Top proved to be the ideal choice for the simply stylish new package. Designed to catch the consumer's eye, the rectangular bottle has been topped off by a low-profile closure.

The frosted wave-like effect around the base of the closure contrasts with the highly polished surface of the closures' lid, while the deep and elongated finger recess not only ensures ease of opening and closing but also forms an integral part of the overall aesthetic appeal. To ensure that the consumer fully enjoys the relaxing effects of the Dead Sea product range, the closures' extended spout helps to keep the closure clean and convenient to use, time and time again.

Since first launching in the 28.400 closure last year, the Simplicity family has now been extended with a 50mm Tube Top. Each closure is available both with and without Seaquist Closures' SimpliSqueeze dispensing technology.