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Airspray's instant foaming technology used in P&G’s Dreft dishwashing foam
Airspray’s instantfoam
dispensing technology continues to win over consumers
worldwide with Procter & Gamble’s ongoing roll-out of the world’s first
instant-foam dishwashing detergent. Last month, P&G’s Dreft brand
launched its foaming dishwashing product in Belgium, the launch in The
Netherlands is currently underway.The Airspray one-touch mechanical pump used in the new foaming
dishwashing liquids from P&G’s worldwide portfolio of home care brands is
based upon the Water-resistant Table Top model, fitted with the company’s
most recent foam dispenser, specially designed to handle the demands of
powerful surfactants.
The new instant-foam dishwashing liquids from P&G all
combine the grease-cutting, long-lasting suds, and gentle, soothing properties
appreciated by consumers, who now regularly choose a variety of home and
personal care products that feature Airspray’s industry-leading range of
proven dispensers.
The Dreft launch followed after the U.S. introduction of DAWN ®
Direct Foam™ and the U.K.’s Fairy® brand last summer. Dawn® is a
mainstay of Fabric and Home Care unit, P&G’s largest foundation business.