 | Rexam Dispensing Systems |
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Complexe pump kits in men's fragrance by Rexam
Rexam provided complete systems for the two key recent launches of men perfumes, Hugo Boss and Dior, with aesthetic innovation. For Dior one of the key challenges Rexam took up was to select and test metal and plastic raw material that were compatible with the fragrance.Rexam Dispensing Systems provided complete systems for the two key recent launches of men perfumes, Hugo Boss and Dior. Rexam was able to provide an answer to its customers' aesthetic requirements, turning technical constraints into actual aesthetic and innovative assets. One of the key challenges Rexam took up was to select and test metal and plastic raw material that were compatible with the fragrance. Daring metal for the latest Dior man With the new men's fragrance Dior Homme, Rexam Beauty was faced with a challenge that required and duly received a true technical exploit: plunging a stainless steel tube into the fragrance. Since its introduction last September, everyone has been asking about this latest creation from Rexam. For the first time, metal is dipped into a fragrance without impairing its colouring or its olfactive composition over time. A cylindrically shaped stainless steel tube concealer with the word "Dior" engraved upon it covers the dipper tube. The metal collar also sports an engraving of the luxury brand's name. So how did Rexam Beauty succeed in developing such a feat of manufacturing and decoration? A genuine compromise solution to meet chemical, industrial, technical, style and quality requirements, the design is the end-product of synergies between Rexam Group units working around the world, combining European and Asian know-how. The steel and metal conceal a pump kit manufactured by Rexam Dispensing Systems: the standard SP8 stopper pump and the ring are combined in a CrimplessT environment on a FEA20 collar. The kit is supplied pre-assembled and offers real logistic benefits as it helps to streamline product supply and optimize productivity on packing and filling lines.
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