Researched and developed in the United States, this product represents a new concept in total oral hygiene and dental care, and is marketed as a multi-use product (teeth cleaning, breath freshener and denture cleaning).

The sole agent for O-fresh, BCF International, has introduced the brand in Asia, initially in Hong Kong, and is widely distributed in the region’s leading retail chains, including Watsons, Circle K, and UNY. The launch underscores the potential for yet other new, instant-foam oral hygiene products, industry observers believe. In mature categories with infrequent innovations, such as toothpaste, consumers have responded well to the introduction of instant foam variants.

The Airspray one-touch mechanical pump used in the new foaming oral hygiene foams from O-fresh is based upon the mini foamer with a one or two oz. bottle. The new instant-foam Toothfoam offers consumer value-added in terms of gentle, deep-cleaning formulation that efficiently washes away bacteria, freshens breath and provides an enhanced oral hygiene experience.

Previously, Airspray one-touch foamers were used in professional dental care applications, like professional fluor treatments. The O-fresh product represents the first consumer-based product in the dental care market.