The Magic SL’s slim design – only 35mm in diameter – makes it ideal for brands wishing to provide customers with a compact packaging option. Injection moulded in polypropylene, it is available in 30ml and 50ml sizes. It is supplied as standard in white with a natural overcap, but can be specified in custom colours, whilst decoration options include silk-screen printing and foil-blocking.

The dispenser delivers 1ml per stroke using the same patented pump system as RPC Bramlage-Wiko’s established Magic Star model. Like the Magic Star, the Magic SL is an airless system, filled from the top and primed automatically during assembly of the head-piece.

“The new addition to the Magic family of is already proving to be popular,” confirms Günter Pohlmann, Sales & Marketing Director of RPC Bramlage-Wiko. “Customers appreciate the slimmer style, which can fit into a hand-bag and is therefore particularly well suited to products for ladies.”