Illustration Impact is an innovative printing technology that means cans are printed with much sharper images – giving clean and clear print every time. Currently only available from Rexam, the Illustration Impact technology gives stronger text differentiation, better quality print and brings graphics on cans, such as fruit, alive in a completely new way!

With the new technology, customers can really show brands on cans to their best advantage. Eight designs have already been created for customers across Europe, including Rodenbach beer, Koppaberg cider and Pfanner juice cans.

“Illustration Impact is just one of our developments that will really help customers to stand out from the crowd”, comments new product development manager, Ann Bonner. “It’s unique in its development and it produces maximum impact.”