 | Rexam Dispensing Systems |
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Rexam, the worldwide leader in spray samplers, extends its range
Rexam is all set to reassert the company's leadership in spray samplers for fragrance and skincare. A full range of samples with sprays or applicator will be unveiled for Luxe Pack Monaco 2005. Two new comers, Sof n Touch and Mini-Mist, join the classic SofiluxR and Sofistic's. Rexam Dispensing Systems, worldwide leader in spray samplers, expands its range Rexam Dispensing Systems is all set to reassert the company's leadership in spray samplers for fragrance and skincare. A full range of samples with sprays or applicator will be unveiled for Luxe Pack Monaco 2005.
Two new comers, Sof n Touch and Mini-Mist, join the classic SofiluxR and Sofistic's. This complete offer provides a comprehensive range of different and refined perfuming routines that combine creativity and convenience, innovation and sophistication. Each one is a pleasant-to-use and effective solution, far-removed from the traditional vial with cap, which in terms of consumer impact has been left standing. In a market arena dominated by the mandatory performance of communication tools, these four mini-sprays from Rexam Dispensing Systems are a highly effective response to the wants and needs of perfume brands.
Sof n Touch: A new perfuming routine and a jewel of Research & Development Exceptional assets: 1. An innovative application routine, refined and sensual 2. A highly distinctive retro look 3. A technically very sophisticated patented concept, the result of advanced work from Research & Development teams (R&D). A new application routine in mini-sprays Sof'n'Touch, the latest innovation from Rexam Dispensing Systems, is a mini-applicator that is distinctive for its totally original and highly sensual spray form. Cleaner than a pen and more appealing than a roll-on, it affords the high-precision and even application of fragrance in small doses.
Delivered with an assembled cap, Sof'n'Touch clicks onto a glass or plastic bottle with capacities of between 1 and 4 ml. Several models of applicator will eventually be available to dispense more viscous formulas, together with a wide choice of trim and dressing for the bottle.
An R&D jewel: application by capillarity adapted to mini-products Its secret: the applicator, which works along the principle of capillarity, is able to both maintain and regulate the flow of spray. Designed for liquid formulas, it can easily be transposed from its choice field of perfumery and be used, for example, in the skincare and haircare markets, particularly for treatments that require single-dose applications.
Mini-Mist: A technical innovation toward more simplicity Essential qualities: 1. A simplified conception 2. An ideal number of doses 3. A modern design Mini-Mist is the range entry mini spray for perfumes from Rexam Dispensing Systems.
The innovation and development teams of Rexam Dispensing Systems have designed a new simplified spray which anticipates future market needs. Developed in three standard colours of pump and bottle, Mini-Mist has a capacity of 1 ml, delivered in about twenty sprays.
The all-plastic dressing and 5-component pump make this a highly competitive product. SofiluxR and Sofistic's: Two world-famous samples Blockbusters figures speak for themselves: 1. Five billion products already sold on the market since their introduction15 years ago. 2. Production capacity of more than 700 million units p.a. More than just samples, SofiluxR and Sofistic's are perfect replica systems of the perfumes they gracefully represent. Combining spray of a rare and exceptional finesse with peerless ergonomics, they have unquestionably taken hold of a market where sample quality rhymes with the success of a fragrance. Wherever the notions of timing and massive promotion campaigns govern the market, these two mini-sprays have brilliantly proven their value. Production capacity and speed of development are two major, proven assets.
SofiluxR and Sofistic's under the microscope Sofilux is a transparent mini-spray to enhance the colour of a fragrance. Invisible, neutral and miniaturized, the SP5K crystal pump ensures excellent compatibility with all fragrances. Chic and convenient and receptive to all trims and dressing, it is developed in several different capacities. Sofistic's is distinctive through its ergonomics, as it gently fits into the palm of the hand. Tagged the "best-seller in perfumery", it is a plastic bottle of 1.6ml giving between 24 and 32 sprays. It can be tinted and trimmed with hot-stamp marking or screen-printing all over (pump and bottle).
