"Since the role of packaging in branding and gaining shelf space has become increasingly important, Huhtamaki has developed decoration options that help our customers make their special products even more attractive and stand out on shelf" says Zbigniew Woznica, General Manager Sales, Consumer Goods, Huhtamaki East Europe.

The new cup shape with a high quality printed shrink sleeve give Bakony Körözött a strong visual that motivate retailers to choose the product for their stores and encourages consumers to buy it. The matte silklike surface also feels nice to touch. The cup is sealed with a printed laminated paper sealable lid and a clear snap-on lid made of polystyrene.

"The polypropylene cups (200 ml) are thermoformed and shrink sleeved at our new Siemianowice factory in Poland", says Mr. Woznica. "The use of shrink sleeves is increasing constantly and in Europe, Huhtamaki has shrink sleeving technologies available in Turkey, Poland and UK. Especially in dairy products shrink sleeves add value to the product and make it distinguishable" Mr. Woznica adds.

"This new, attractive shrink sleeve cup can be used for various dairy products, ice cream, desserts and confectionary to name a few. The particular matte finish on the shrink sleeve allows nice, exclusive decoration from the bottom to the rim of the cup", Mr. Woznica concludes.