Designed for men with busy lifestyles and to care for the particular needs of male skin, the new range combines both high quality product formulations with a custom dispensing system from Seaquist Closures to guarantee consumer satisfaction.

"Boss Skin - simplicity in the range, performance in the products" combined with sophisticated packaging. The undisputedly masculine package has been intentionally designed to resemble an engine piston not only in its cylindrical form but also in the grey-blue colouring. Previous market research showed that men prefer simple, functional closures and so a twist-to-open closure was developed by Seaquist Closures. The closure's twist-to-open action simplifies the opening action to enable fast and easy dispensing while a built-in audible "click" assures the consumer that the package has been securely closed after use. The patented SimpliSqueeze(r) valve technology regulates the product flow and guarantees drip-free, clean dispensing. Even if left open inadvertently, nothing will spill out as the product is only dispensed by applying pressure to the package.

A custom aluminium shroud from Seidel adds the finishing touch of class to this outstanding new package.