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Rexam Introduces Brand ‘Look-a-Like’ Mini Package

Rexam Introduces Brand ‘Look-a-Like’ Mini PackageRexam introduces the ‘Soficard®,’ a brand ‘look-a-like’ mini package that constantly reminds the consumer of the actual retail product.

Soficard consists of a card, glued around a miniature spray vial, that replicates the exact appearance of the fragrance package.
Soficard can be produced in a wide variety of shapes and sizes including square, round or oval. The new Rexam mini product is ideal for brands that want to use a communication medium indistinguishable from the product itself.

The spray vials used for Soficard can be either of Rexam’s two popular miniature sprays: the plastic Sofistic’s® or the glass Sofilux®.

“We are always looking for innovative ways to present our customers’ products for maximum marketing impact,” said Eric Desmaris, Marketing Manager at Rexam Dispensing Systems. “Soficard is yet another creation by Rexam to make the end-user’s experience of a product long-lasting and a constant reminder in their day-to-day activities.”

Contact the packaging supplier for more information ...