| MWV Calmar |
Following the success of the Febreze Air Effects aerosol package in the United States, Procter & Gamble has now expanded this award-winning packaging to the French market.Working closely with MeadWestvaco Calmar, Procter & Gamble reinvented aerosol performance by introducing ergonomic comfort to the sprayer - the simplicity of a trigger for actuation and an integrated design to increase shelf appeal. Calmar's role in this development was to bring its' precision injection molding and high-speed assembly capabilities to a jointly refined design.
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