“We had to produce something really special; a one-off which people would want to own as soon as they saw it,” says Eric Masson, Sleever International’s European Sales Director. “The two designs by designers Beauté Prestige International, one each for men and women, take up the Aquarium theme".

The sleeve was applied to a transparent plastic case in the shape of Gaultier’s distinctive can. The bottle containing the fragrance went inside the case. “This meant that the sleeve had to be as transparent as possible, so that the printing on the bottle would remain visible behind the printed design on the sleeve.” says Eric Masson. “The fact that you can see the bottle inside the case is one of the things that makes the product look really special. The combination of the printing on the bottle and on the sleeve gives a three dimensional effect which is truly striking.”

“The security advantages of the Sleever sleeve are also vital for this type of product,” says Eric Masson. “It gives a guarantee of authenticity, because to open the bottle you have to break the tiny perforations in the sleeve. You can see immediately if it has been tampered with in any way.”

“The aim was to produce a highly attractive design which people would really want to own,” says Eric Masson. “At the same time we had to make sure that we could fulfil the designer’s brief from a technical point of view. With our cutting edge expertise in sleeving solutions we are proud to say that Sleever International is the only company which could have done it.”