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New dispenser shows who's boss

New dispenser shows who's bossThe superior image and quality function of three products in a new skincare range from Hugo Boss have been assured thanks to RPC Bramlage-Wiko’s technical expertise.

Boss Skin is a high performance skincare range designed to help men “look healthier, feel confident and achieve success.” Product manufacturer Procter & Gamble required a 50ml container, incorporating aluminium parts, for three products within the range, Revitalising Moisture Cream, Instant Moisture Gel and Perfecting Skin Serum.

RPC Bramlage-Wiko’s solution combines the proven technology of RPC Wiko’s airless Magic Star dispenser with a bespoke design that emphasises the premium nature of the brand.

The eye-catching appearance features a transparent outer layer, which is attached to an aluminium band embossed with the Hugo Boss logo, and a silver inner layer visible underneath.

The dispensing mechanism is adapted from the Magic Star system, which ensures the controlled dosing and hygienic application of the products.

RPC created a new dedicated assembly line for the production of the complex pack, which comprises fourteen individual components and requires accurate orientation of the inner, outer and metal parts during manufacture and filling.

“This pack is the “Hero” pack for the Boss SKIN line up, and had to be both aesthetically and functionally exceptional to carry the image of the brand. RPC is a company that is clearly comfortable producing parts that will fit together well. This is an area that is essential to the correct operation of an airless pump system, and when this precision is applied to the external components of the pack the overall finish is fantastic,” comments Paul Stabler of Procter & Gamble.

Contact the packaging supplier for more information ...