Pão de Açúcar, the biggest retailer in Brazil, needed to offer their single clients a practicable and smaller package for its private label product: vegetable oils made of canola, corn, soybean and sunflower.

The new expanded steel can has 500ml (smaller than the other ones), retractile plastic closure and ergonomic shape. All these characteristics add value for the product and give consumers perception of modernity and functionality.

At first week of sales, Pão de Açúcar sold the volume they have predicted for 3 months, and it is already considered a private label case of success for the company.

These packages received 4 awards: Embanews 2006, for Food Package; The Cans of the Year Awards 2005 - Brass for Food Cans, Three Piece; World Star 2005 and Ilacad 2005 Mexico, for Private Label.

Materials & Dimensions