| CBL - Companhia Brasileira de Latas |
The new package developed by CBL is an expanded steel can, with ergonomic shape and lithography (replacing the traditional paper label), increasing a better finishing for the package and a modern shape.
Nestlé needed to give a new shape to an old product: a light version of the famous chocolate powder: NESCAU® Light. The new package should innovate and give the product a differentiated and modern identity.
The new expanded steel can was recently introduced in the market, so we don’t have results about sales and consumer preferences yet.
NESCAU® Light is participating of Embanews 2006, reaching for Marketing and Design awards.