Cher is the name given by the French fragrance master Michel Klein to his new perfume. Even at first glance it looks precious and totalling charming, protected in a glass safe. The unique cube flacon for this aristocratic ladies' perfume comes from the House of Gerresheimer.

Impossible to imagine clearer lines. The container has the unadulterated shape of a cube, nothing interrupts its strict geometry: tranquillity and objectivity seem to be personified in it. And yet this little block exudes astonishing energy, quite the reverse of coldness. How this is achieved by a transparent, simple and totally unadorned cube impresses even Burkhard Lingenberg who, as Director of Corporate Communications and Marketing for the Gerresheimer Group, is familiar with all the tricks of glass refinement: "Of course I know the effects that can be developed through clear glass in itself - but this flacon demonstrates them phenomenally well. It really is the perfect combination of visual lightness and weight, putting the perfume in a setting which highlights its desirability. In this harmony can be seen the high art of design and structure."

Immaculate transparency, brilliance and smoothness here create a weightless counterpoint to the stability of glass in the thick sides forming a protective wall. Visible from all sides, yet securely immured, Cher is presented as a precious treasure. Although gentle and discreet, the colour tone of the perfume attracts immediate attention. Its warm, blushing tint is visually centred and gives the glass fortress a fairy-tale allure. Equally clear and compact, the flush-mounted cap complements the glass to form the complete cube.