| CBL - Companhia Brasileira de Latas |
Expanded steel can that looks like an old milk jug, with a ring (holder) and a fun lithography for kids.Nestlé decided to make a promotional package for Leite Ninho, which should look like the old milk jug used in farms. Nestlé offers a bigger quantity of the product for less costs and a new attractive for kids. The new shape, similar to a milk jug, and funny draws arouses interest, making possible for kids to play with it after consumption.
The new package developed by CBL is an expanded steel bucket, completely innovative.
The new Leite Ninho was introduced in the market as a promotional package, but as it was really successful, Nestlé for 2 times. The first order had lithography with cows and kids, and the second one was made specially for the World Cup, with draws of cows and kids playing soccer.
Materials & Dimensions
Material: steel
Dimensions: Ø 127/145 x 158mm
Specific Features
Peel off and plastic end.
Finishes
6 colors printing, enamel and varnish.