| Crown Food |
CROWN Food Europe, a subsidiary of Crown Holdings, announces its extended range of bowl-shaped cans for the single-serve food market in Europe and North America. With a distinctive shape designed to improve consumer convenience and boost visual appeal, bowl-shaped cans maintain superior product quality for processed foods and are compatible with new easy-to-open and decorative technologies. Currently available in aluminum, steel and polymer-coated exteriors to meet specific application requirements, the complete line of bowl-shaped cans include 73/300, 83/307 and 99/401 diameters for volumes ranging from 135ml/4.5oz to 492ml/16oz.
Ideal for packaging single-serve ready-to-eat (RTE) foods, such as tuna and meat salads, pâtés and spreads, puddings, fruits and cream desserts, Crown’s family of bowl-shaped cans are easy to handle, allowing consumers to enjoy contents directly from the package. Compatible with the complete range of EoleTM and PeelSeamTM easy-open ends, the bowls can be easily carried in a handbag, briefcase or lunch box without spilling. Thanks to its unrivalled barrier properties to light, oxygen and water, the shaped can’s metal composition also offers superior product integrity protection, an essential feature for maintaining flavor and sterility for processed foods that are consumed without extra preparation.
The bowl has a sleek and modern shape that draws attention on store shelves and provides single-serve food brands with a competitive edge at point-of-sale. Available in a silver, white or gold external finish, bowl-shaped cans can incorporate advanced surface printing technologies to further enhance visual appeal and extend brand messaging. High-quality print may also be applied to PeelSeamTM ends to maximize the bowl can’s shelf impact, adding extra flare to an easy-open feature that conveys product freshness, enhances filling line efficiencies and provides an extended product shelf life of up to 3 years.
“Bowl-shaped cans are a great way for food companies to introduce convenience, as well as durability, to single-serve products,” remarks Laetitia Durafour, Marketing Manager at CROWN Food Europe. “Can shaping, especially when combined with easy-open ends, is a powerful tool for these companies to build brand strength and consumer loyalty.”